Wednesday 13 June 2012

Update on Eat!Vancouver

We had a great time at Eat!Vancouver. The nice thing, as a producer, doing a food show, is the instant gratification you get when someone who is unfamiliar with your product tries it and finds out they really like it. They like it so much that they take money out of their pocket to buy some. That is like the best kind of affirmation you can get. If someone tries it for the first time and then pays for it because they like it so much.

From a consumer end we sold out of Llama Jerky at the show by early afternoon on Sunday. We did come home with some pepperoni and garlic coil left but still sold an impressive amount at the show.

As wonderful as the consumer confidence in the products was, we were really hoping to make some industry connections. Although I would like to think that I could go around and talk to chefs and different companies, the reality is that neither of us has that kind of time. Being able to work with a distributor who can take our products forward was what we were hoping for.

I am hoping that we were successful in that. Discussions are still under way and hopefully we will be able to make some announcements this summer. We were also able to meet with the pet food company and fine tune our arrangement with them. If we can get those two relationships up and running successfully and profitably it will have been a good show.

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